An important component of personal PR of executives and partners of audit firms is the competent organization of communications. PR would not be real without interacting with the external environment. That is why we should not neglect the opportunity to place interviews with the PR object on the pages of specialized publications. It is better to choose the most professional editions, Top-rated are more suitable for politicians.
It positively affects the image as well when managers themselves prepare articles for specialized publications and promptly comment on the demand of journalists. You should not bet on radio and television. Such steps are appropriate if in the future the head is going to start a political career.
Communication with the external environment must be done purposefully: both the PR manager and the manager must clearly understand their ultimate goal.
When communicating with subordinates, partners and competitors (in essence, various social groups), it is necessary to have the most complete information about them and, in accordance with this, to formulate a communication strategy. Western prosecutors represent their wards in different roles to the public, resulting in a stable success. The more multifaceted the head is, the more fans he has.
Today, successful communication is possible provided that the object of the PR has a lot of acting abilities. Like politicians, the first persons of an audit firm should control their temper, saying only the information they need at that moment. At the same time, artificial and histrionic sorts of behavior are totally unacceptable.